Making sure all children have the protection of vaccines.
Childhood vaccines can save lives. They help protect against serious diseases like measles, polio, whooping cough, flu, and HPV.source: 1,source: 2 Yet misinformation has caused confusion and driven misperceptions. Let’s Get Real was created to help parents do their own homework. The campaign provides facts so parents can get the information they need, and it shares real stories to highlight why most adults in the United States trust vaccines to protect their child.
Parents and Guardians
Find credible and clear answers to your questions so you can make an informed decision more easily and you can choose to vaccinate your child with confidence.
Health Care Providers
Make a real impact. Access tools and strategies to answer parents’ questions, as well as support vaccination in your practice and among your staff efficiently and effectively.
Vaccines are lifesaving. And I want my child to have the best chance at life.
Our research-informed approach
Our team conducted extensive research to inform campaign development and to guide our approach.
- We conducted surveys with parents to understand their barriers, attitudes, and perceptions around childhood vaccines.
- We held focus groups to hear from families and health care providers across the country and from diverse backgrounds about the messages and materials that they find most helpful.
- We hosted in-depth interviews with organizations and panel discussions with select experts in the field to learn more about our audiences, their questions, and information needs.
- We examined peer-reviewed journal articles to make sure our campaign approach, just like our messaging, was grounded in science.
Before we launched the campaign, we asked nationally recognized experts to review our content, messages, and campaign strategy, including medical doctors and communication experts, to ensure the content is accurate, timely, and easy to understand.
We have an independent campaign evaluator who is helping us monitor the campaign and adapt it as we learn more and measure how successful we've been in:
- Explaining how to better protect our children from vaccine-preventable diseases.
- Strengthening confidence in routine childhood vaccines.
- Shifting perceptions about how many parents vaccinate their children.
- Maximizing clinical opportunities for vaccination.
- Increasing parent and guardian confidence in vaccine decisions.
